Box To Increase Product Added Value

Packaging box in accordance with the material classification, paper box, wooden box, leather box, plastic box and metal box; in accordance with the form of clamshell book box, heaven and earth box, etc .; in accordance with the use of business gift box And personal gift box and so on.

Box on the sale of local products an important role in pulling, especially in the store terminal with "eye-catching" effect of the box will make the product stand out, Packaging Box become the object of consumer attention. Therefore, small and medium-sized local specialty enterprises in the limited degree of investment funds, Packaging Box relying on the market terminal pull, promotion and promotion of limitations under the influence of the characteristics of the need to create suitable for their own characteristics of the box design system, and ultimately contact with consumers in the first place - - Terminal, the formation of a strong visual appeal and sales force.

Packaging is a set of brand concept, product characteristics, consumer psychology, shopping to buy a point of visual integrated expression, it can lead to consumer attention, directly stimulate the consumer's impulse to buy. The box is a friend who speaks, has a visual appeal of the box, is connected to the product and the consumer's perceptual tool. The box is an effective extension of the product, the box is also communion with the product, to strengthen the product has a unique appeal value, so that consumers can clearly in the selection at a glance, Packaging Box in a short time to understand the characteristics of the product and buy. In addition, the box can also convey product information, promote sales, improve product added value.

Creative, eye-catching new packaging box allows the product to be competitive, not only spread, beautify, promote products, and encourage consumers to spend money to try. Therefore, a good box is a sales promotion of the box, which has the same advertising and appeal to the effect of the role of the propeller. Or that good packaging box is able to reflect the corporate brand image, Packaging Box to meet the psychological demands of consumers and value orientation, can directly reflect the product differentiation selling points, etc., can be dazzling in the store in the head start, come to the fore.

In the box design practice, the need to pay special attention to the relationship between packaging design and planning, planning and packaging can not be completely separated from the design. The reason why this operation, the purpose is to market-oriented, consumer psychological demands and preferences as the guide, in a full understanding of the market and consumers on the basis of analysis and combing, Packaging Box from the overall situation of service enterprises as a starting point, rather than Box and design box. Depth market, in-depth consumer mind, to be evidence, so as to avoid behind closed doors, paper on the situation. But also a full range of thinking service business brand positioning, brand core demands, the main line to determine, there is a clear direction, Packaging Box which is like a bow and arrow fitted with precision sight, imagine, if there is no clear direction, and then Exquisite box design how to arouse the desire of consumers to buy, how could get their identity and love.

Therefore, the integration of planning and packaging visual planning is interdependent, indispensable market spread tool, in order to promote the majority of small and medium local specialty enterprises to expand the market "winning power." In the operation, must be based on the status quo of enterprises, combined with industry, market, Packaging Box consumer characteristics, tailor-made for the enterprise, planning first, focusing on planning and strategy on the effective design of the box guidelines, the depth of mining core interests, "Magnet effect". Planning, strategy is the soul, the box design is planning, the visual performance of the strategy, the combination of the two, will play a multiplier effect.